WHAT IS MARKETING STRATEGY?

Our Marketing Strategy is all about you. We work closely with every client to define their objectives whether they be short, mid, or long term, and develop blueprints to meet those goals.

When creating a marketing plan, it is vital to recognize the window of opportunities for your brand. With intensive market research, we dive deep to create buyer personas that give us insight to understanding behaviors, personalities, attitude, and interests of the ideal consumer.

In order to make our efforts more effective, we can utilize channels for outreach in a more targeted approach. We make best use of media, press releases, tonality, and world events to identify these moments for growth and seamlessly execute to reach our target.

As an extension of your team, our priority is to exceed objectives and drive the success of your business.

Learn your industry

We know that no one knows your industry better then you, which is why we ask detailed questions, research the market, and interview different members of your team to gain a strong understanding of your industry.

Competitor Audit

By thoroughly examining your competitors, we start to develop a playbook of their strengths and weaknesses. By identifying these opportunities, we can start to position ourselves to claim more market share and fill the funnel.

Buyer personas

Once we understand your industry, we build persona profiles. This allows us to adjust our approach to fit your ideal customer, allowing us to obtain the best conversion rate.

Company Review

When history repeats, it is not always a good thing. By understanding your previous marketing efforts, we can avoid pitfalls and keep the campaigns as optimal as possible.

Marketing Automation

When applicable, creating a marketing automated system in your company is a very powerful concept. This implementation raises engagement, accelerates the buyer’s journey, and increases conversions. We will guide you in software, system, and execution.

Execution

With all the pieces aligned, it is time to take action. We will carefully and strategically execute your marketing strategy and always keep you informed along the way.

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MARKETING SERVICES WE OFFER

Marketing Strategy

We take our time to learn your market, understand your audience, and position your company for increased growth.

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Pay Per Click Advertisement

PPC advertising is more than being on the top of googles search page. Its about being in front of the right people at the right time.

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Search Engine Optimization

Keyword research, analytics, and strategic planning is how we get our clients to rank #1 on google.

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Content Marketing

There is content, and there is intelligent content. Use your time to create pieces that are not only valuable, but multichannel

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Social Media Marketing

By identifying the user’s channel, frequency, post time, and the content medium, we drive a client base through various social channels.

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Web Development

With our inhouse designers, we create stunning websites that convert while staying cohesive to your brands image.

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FAQ

A company’s marketing strategy combines all the marketing elements and objectives into a single comprehensive plan. A good marketing strategy should take in consideration all aspects of its industry, including market research, potential customers, competitors, and utilizing the “4 P’s” of marketing: Price, Product, Promotion, and Place. These together are the foundation of a marketing plan.
There are numerous variations of marketing strategies that are in use today. Each of these marketing strategies can use different ways to communicate to a different target market. Marketing Strategies can also communicate a value proposition to their customers that can build equity or good-will in target markets. Some examples of marketing strategies are close range marketing, relationship marketing, transactional marketing, scarcity marketing, online marketing, email marketing, viral marketing and many others.
Your marketing strategy is often first brainstormed and written as an organization’s marketing plan. It helps the team make decisions that align with the company’s objectives, which creates a more cohesive brand experience.

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