Custom PPC For Every Client

Our PPC strategies are as unique as your business.

We get to know your business objectives and build campaigns that are targeted specifically to your business goals. With our background and expertise as an advertising agency, we know Google ad words to its core. With our granular keyword research, market identification, and campaign optimization, this is what we call the “Ad-Word-Vantage”.

Each account has a dedicated strategist that works hand-in-hand with you to create high performing campaigns from scratch. Because we dedicate our accounts to a smaller team, you get the attention and expertise that is focused on your business' needs and objectives. This is our “all hands-on deck” approach where you get the best of everyone on the team working on your campaign.

It is attention to details, and that’s what we love.

Superior Keyword Research

Your dedicated PPC strategist does their due diligence to analyze your competitors and gain an in-depth understanding of your customer’s journey.

Custom Campaign Design

We develop a new custom campaign that is designed for organization, optimization, and result maximization.

Custom Landing Page Design

Our landing pages are designed with the buyer’s journey in mind. We understand viewer psychology and build our landing pages that cater to both brand and objective.

ROI driven focus

Lowering your cost per acquisition and ROI are crucial to approaching your campaign. Tracking phone calls, leads, or purchases help us continue to further optimize your campaigns for optimal lead gen.

Re-Optimization

Your account is never forgotten. Your dedicated strategist constantly runs tests, analyzes data, adjusts, and repeats.

Discover your PPC opprotunities

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PPC SERVICES WE OFFER

Landing Page Design

We take our time to learn your market, understand your audience, and position your company for increased growth.

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Ad Words Audit

We take our time to learn your market, understand your audience, and position your company for increased growth.

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Display Advertising / Programmatic

We take our time to learn your market, understand your audience, and position your company for increased growth.

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Remarketing / Retargeting

We take our time to learn your market, understand your audience, and position your company for increased growth.

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Ecommerce

We take our time to learn your market, understand your audience, and position your company for increased growth.

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Conversion Rate Optimization

We take our time to learn your market, understand your audience, and position your company for increased growth.

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FAQ

There are a lot of factors that are involved with determining what a good click through rate is with pay per click advertising. Some of these factors include business type (B2B vs B2C), industry, keywords, budget, and client objectives. In general, an ad campaign that rests within the 3 – 12% CTR is a good area to aim for. Anything lower, with some exceptions, tend to be areas of improvement.
Before deciding your PPC budget, you must consider a few things. One of the most important questions is, how aggressive and to what capacity can you handle new business? The average cost per click is usually around $2.32 (but much higher depending on your industry) in the search network. We have found that about 1 in 10 clicks convert, so with a $2000 budget, that would turn into about 80 leads. This varies heavily depending on your keyword search volume that your bidding on and its competition. Either way, PPC has become the most profitable form of advertising when done right.
PPC can see a return on your investment almost immediately. This is what makes PPC a great place to start for those who are looking to generate revenue in a very short amount of time, but it can also be used for research and development as well. If you have a tight deadline to increase your conversions, then more aggressive bidding on highly targeting keywords would be the best way to go; however, you can also build campaigns that are not as broad but allow you to collect large amounts of data on your consumers. This can help gain insight on how the market is searching for your product.

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your business?

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