Goal: Drive leads via Google Ad Words while reducing Cost Per
Result and increaseing conversion rates.
Tactics: In depth market research and identify both short and long
tail keywords that drove qualified traffic to our custom landing
page. Rapid A/B on copy and CTA for optimized click through rate.
Goal: Brand awareness and promotions of both an event and pricing promo. Drive qualified leads to conversion and secure a high attendance and show rate of respondents.
Tactics: Development of custom audiences that were highly targeted at our demographic. With A/B testing, we consistently narrowed our audience until we had a consistent stream of results.
With the wide array of devices that will be accessing Genesis’ website, fully-responsive design is a must. We design each site so that it is fully optimized for mobile and tablet platforms, increasing positive user experience and your site’s rank on Google.Positive user experience is a crucial element in our web development process. We design your site to not only be visually impressive, but also strategically planned for ease-of-use.
TIG Advertising, Inc. has been the strongest outside force in helping our company reach the next level. Their friendly team always provides us with top-level expertise. Since engaging with TIG, our revenue has increased by 300%!