When you are shopping for a service or product, chances are you have done at least a small amount of research and know what you are looking for. If you are shopping for a service online, you may send inquiries to several companies looking for a quote or more information. If one business responds within minutes, and another takes a week, which one do you think you will end up buying from?
More and more businesses are turning to the internet to generate sales leads. However, once you ha......Read More
Digital marketing takes many forms over the years, from web advertisements and branding to social channels. While often forgotten about, the use of email should continue to be a top priority because it has maintained relevance above all other tools. As mentioned before in our blog The Importance of Email Marketing, emails provide a direct line of communication from your practice or business and the audie......Read More
Branding is a crucial component of any business’ marketing strategy. Your brand should reflect your company’s values and communicate a personable voice. Some may assume that creating an attractive logo or a modern website gives their brand a strong enough presence. However, the most memorable businesses have devoted plenty of time developing and revamping their brand, as needed, to resonate with an ever-changing public. Much like a relationship between two individuals, your business has t......Read More
Due to the widespread accessibility of technology, particularly in the digital world, content today is a combination of entertainment, advertising, and educational resources. Quality web copy and blog content are essential to engage your customers and needs to be relevant and encourage the correct consumer behavior. But what would a strong content strategy involve?
When browsing the internet, users often go on popular search engines to answer their queries. These websites scour the web for the most appropriate resources that will deliver a superior user experience. Search engine optimization (SEO) is the calculated process of improving the quality of a website as a whole to attract valuable organic traffic. While all search engines use different criteria to determine which s......Read More
Maximizing your reach is crucial for developing relationships with new clients and encouraging existing patients to return to your practice. Email marketing is one of the best tactics for reaching potential patients because it is a direct line of communication. Rather than relying on social media platforms or advertisements to make it to the consumers’ eyes, email puts your message right in their personal inbox. Using an email management system gives you the cha......Read More