PAY PER CLICK ADVERTISING

What is a good click through rate (CTR)?

There are a lot of factors that are involved with determining what a good click through rate is with pay per click advertising. Some of these factors include business type (B2B vs B2C), industry, keywords, budget, and client objectives. In general, an ad campaign that rests within the 3 – 12% CTR is a good area to aim for. Anything lower, with some exceptions, tends to be areas of improvement.

What is a good PPC budget?

Before deciding your PPC budget, you must consider a few things. One of the most important questions is how aggressive and to what capacity you can handle new business? The average cost per click is usually around $2.32 (but much higher depending on your industry) in the search network. We have found that about 1 in 10 clicks convert, so with a $2000 budget, that would turn into about 80 leads. This varies heavily depending on your keyword search volume that your bidding on and its competition. Either way, PPC has become the most profitable form of advertising when done right.

How long does it take to make a profit from PPC?

PPC can see a return on your investment almost immediately. This is what makes PPC a great place to start for those who are looking to generate revenue in a very short amount of time, but it can also be used for research and development as well. If you have a tight deadline to increase your conversions,then more aggressive bidding on highly targeting keywords would be the best way to go. However, you can also build campaigns that are not as broad but allow you to collect mass amounts of data on your consumers and gain insight on how the market is searching for your product.