The TIG Blog
4 UX Best Practices for Your Site
Learn How you can Improve your Site's User Experience with these 4 UX Best PracticesCreating a positive user experience is more than just creating visually attractive designs and elements, it encompasses the entire user’s journey. From the moment they enter your site to the moment they leave, you want to ensure the user has a smooth and engaging user experience. From responsive design, to efficient loading times, to intuitive and balanced features – your website should be designed to work seamlessly.
Here are 4 simple ways to improve your site’s UX:
1. Responsive Design, Responsive Design, Responsive Design!Nothing frustrates a user more than going on a non-responsive site. Nowadays, users have higher expectations when it comes to website performance. They no longer must rely solely on one site, since they have a wider option of obtaining what they want from other sources. This means that they are more likely to leave a site if they have a negative UX. Creating a responsive site that is mobile, tablet and desktop friendly gives the users multiple opportunities to have a positive user experience.
Not only is it important to have a responsive site for your users, but also for your Google Ranking. Google has begun penalizing websites that aren’t optimized for mobile, making responsiveness even more necessary for your site. Most CRM softwares now have responsive templates built-in, and for the most part, they do a great job at resizing your content to fit the appropriate screens. If you are hand-coding your site, however, a possible tool you could use in your CSS is Flexbox. Flexible box layout (Flexbox) containers can be very useful in creating responsive content for dynamic layouts and webapps.
2. Clear Call to ActionsWhether your site is focused around eCommerce, blogs or even showcasing your portfolio, the goal is to incite your users to perform a certain action. Call to actions can range in colors and designs; however, keep in mind that some designs and colors can elicit different responses from the users. A red call to action button may invoke passion, excitement, and urgency, so if your goal is for your customers to take urgent action on your product, this would be a great color to use. Whereas black call to action buttons tend to blend in with your site and give the illusion that you are not trying to get the user’s attention.
Another important factor when it comes to call to actions is that less is more. If you have one main goal for your users, then place a clear, bold call to action button on your site. For instance, if you want your users to add a product to your basket, eliminate any other competing buttons near the main call to action. If you do need a supporting call to action, then make sure it does not compete with the main button. This could be done by using less saturated colors (greys are commonly used in these cases), thinner fonts, and overall smaller button size. The main goal is to direct the user’s eye to that main action, so as long as you keep your design precise and clutter-free, then the user will be more inclined to follow the path you have laid out for them.