Blogging and Web Copy Strategies

Due to the widespread accessibility of technology, particularly in the digital world, content today is a combination of entertainment, advertising, and educational resources. Quality web copy and blog content are essential to engage your customers and needs to be relevant and encourage the correct consumer behavior. But what would a strong content strategy involve?

Consistency

Consistency is key to building your audience......

Read More

Staying ahead of Marketing with Artificial Intelligence (AI)

Staying Ahead of Marketing with AI

AI has become an irreplaceable technology that people “don’t know how they ever lived without it.” According to Wired, companies like Yahoo!, the AP, and Fox are all using AI programs to write news stories, financial summaries, and sports reports. Further, apps like Spotify, Pandora, and Netflix, though simple compared to others, make recommendations based on your interests and previous engagement. In this blog post, I will share some predictio......

Read More

How Artificial Intelligence is Impacting Digital Marketing

AI In Marketing

Every day that your team postpones using advanced AI-powered solutions on your own content marketing, you're losing the competitive edge. In the last few decades, artificial intelligence has paved its way deeper into advertising, helping brands to enhance each step of the customer journey. Our conversation resulted in these four methods to leverage AI to beat your own content advertising competition. If y......

Read More

Why Local SEO

How many people do local searches?

Did you know that 63% of searches made by customers are created with a keyword specifically looking for someone local? It is no wonder the that Google is favoring these types of queries; making local SEO marketing even more important than it ever has been.

According to Googles research on consumers local search behavior, consumers who are searching locally are the ones who take quick ac......

Read More