The TIG Blog

Social Media Marketing Strategy for Brand Awareness

19 November, 2025 by Tracy Shackelford

In today’s digital marketplace, visibility determines success. With millions of brands competing for attention online, building a strong presence has become more vital than ever. A well-executed social media marketing strategy allows businesses to not only reach their target audience but also establish trust, authority, and loyalty. By developing a structured plan tailored to specific goals, brands can transform their digital platforms into engines of growth and engage......

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Filed Under: Content, Creative Design

ROI Marketing Strategy for Digital Campaign Success

05 November, 2025 by Tracy Shackelford

In the ever-evolving world of online promotion, businesses are constantly looking for ways to measure success effectively and achieve long-term results. Understanding how to maximize return on investment is no longer just an option but a necessity for sustainable growth. A well-structured approach allows marketers to identify what works, refine what does not, and ensure that every marketing dollar brings measurable value to the business.

An effective campaign focu......

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Filed Under: Content, Creative Design

Generative Engine Optimization: The Future of AI-Powered SEO

22 October, 2025 by Tracy Shackelford

The internet never sleeps, and neither does the competition for visibility online. Businesses have long depended on conventional search engine optimization to improve their Google rankings and generate traffic. However, with artificial intelligence becoming increasingly integrated into search technology, Generative Engine Optimization has emerged as a new contender.

If you have not heard of it yet, get ready. This is n......

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Filed Under: Content, Creative Design

5 Proven Social Media Strategies to Maximize ROI for Small Businesses

24 September, 2025 by Tracy Shackelford

Social media isn’t just about posting pretty pictures or funny memes anymore. For small businesses, it’s one of the most powerful growth engines available — when used strategically. With the right mix of creativity, consistency, and data, you can turn likes into leads and followers into loyal customers. The secret? Crafting a results-driven social media marketing plan that’s built to maximize ROI.

In this blog ......

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Filed Under: Content, Creative Design

Attracting New Patients: Digital Marketing Strategies for Medical Spas

09 April, 2025 by admin

In today's competitive landscape, medical spas must leverage effective digital marketing strategies to attract and retain clients. A comprehensive approach that includes a user-friendly website, search engine optimization (SEO), content marketing, social media engagement, and email campaigns can significantly enhance a med spa's online presence and client base.

1. Develop a User-......

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Filed Under: Content, Creative Design

Blogging and Web Copy Strategies

12 November, 2019 by admin

Due to the widespread accessibility of technology, particularly in the digital world, content today is a combination of entertainment, advertising, and educational resources. Quality web copy and blog content are essential to engage your customers and needs to be relevant and encourage the correct consumer behavior. But what would a strong content strategy involve?

Consistency

Consistency is key to building your audience......

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Filed Under: Content, Creative Design

Staying ahead of Marketing with Artificial Intelligence (AI)

24 April, 2018 by admin

Staying Ahead of Marketing with AI

AI has become an irreplaceable technology that people “don’t know how they ever lived without it.” According to Wired, companies like Yahoo!, the AP, and Fox are all using AI programs to write news stories, financial summaries, and sports reports. Further, apps like Spotify, Pandora, and Netflix, though simple compared to others, make recommendations based on your interests and previous engagement. In this blog post, I will share some predictions......

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Filed Under: Content, Creative Design

How Artificial Intelligence is Impacting Digital Marketing

15 February, 2018 by admin

AI In Marketing

Every day that your team postpones using advanced AI-powered solutions on your own content marketing, you're losing the competitive edge. In the last few decades, artificial intelligence has paved its way deeper into advertising, helping brands to enhance each step of the customer journey. Our conversation resulted in these four methods to leverage AI to beat your own content advertising competition. If y......

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Filed Under: Content, Creative Design

Why Local SEO

07 February, 2018 by admin

How many people do local searches?

Did you know that 63% of searches made by customers are created with a keyword specifically looking for someone local? It is no wonder the that Google is favoring these types of queries; making local SEO marketing even more important than it ever has been.

According to Googles research on consumers local search behavior, consumers who are searching locally are the ones who take quick ac......

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Filed Under: Content, Creative Design

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