Strike While the Leads Are Hot!

When you are shopping for a service or product, chances are you have done at least a small amount of research and know what you are looking for. If you are shopping for a service online, you may send inquiries to several companies looking for a quote or more information. If one business responds within minutes, and another takes a week, which one do you think you will end up buying from?

More and more businesses are turning to the internet to generate sales leads. However, once you ha......

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The Importance of Email Marketing

Maximizing your reach is crucial for developing relationships with new clients and encouraging existing patients to return to your practice. Email marketing is one of the best tactics for reaching potential patients because it is a direct line of communication. Rather than relying on social media platforms or advertisements to make it to the consumers’ eyes, email puts your message right in their personal inbox. Using an email management system gives you the cha......

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How Web Design Can Influence Your Customers

How Good Web Design Influences Your Customers

“Good design is obvious. Great design is transparent.” – Joe Sparano

Web Design is not just about aesthetics, it encompasses a range of elements set up in a way that bring your visitors on a journey the moment they enter your site. If your website is designed properly, it will build trust with your visitors and influence them to take your preferred course of action. Nowadays, we have access to a plethora of re......

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7 Ways to Increase your Customer Retention

Increase Customer Retention with these 7 Easy Steps

Keeping a loyal customer is more beneficial in the long run and can help build a strong relationship between you and your customer. So many companies are focused on achieving new conversions that they don’t focus on customer retention.

When a customer first makes their purchase, they feel a variety of ways - They can be excited to have something new - Regretting the amount they’ve spent - Nervous about t......

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Staying ahead of Marketing with Artificial Intelligence (AI)

Staying Ahead of Marketing with AI

AI has become an irreplaceable technology that people “don’t know how they ever lived without it.” According to Wired, companies like Yahoo!, the AP, and Fox are all using AI programs to write news stories, financial summaries, and sports reports. Further, apps like Spotify, Pandora, and Netflix, though simple compared to others, make recommendations based on your interests and previous engagement. In this blog post, I will share some predictio......

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