Digital marketing takes many forms over the years, from web advertisements and branding to social channels. While often forgotten about, the use of email should continue to be a top priority because it has maintained relevance above all other tools. As mentioned before in our blog The Importance of Email Marketing, emails provide a direct line of communication from your practice or business and the audience. Additionally, you can track the progress of your email efforts and tailor them until they deliver satisfying results. Start 2020 right by implementing the following email marketing strategies and appealing to the modern consumer.

Modern Optimization

In the coming year, it is more imperative than ever before to optimize your website, social media presence, and email efforts to generate valuable leads. Because most web users check their email and browse the internet using their mobile devices, it is imperative to have a responsive and mobile-friendly design. Consumers also respond better to written content that is straightforward and easy to digest. Emails that contain too much unnecessary text become a chore to read and are likely to turn the audience away.

Voice-Assisted Capability

While many businesses claim to be mindful of accessibility, very few actually adopt practices that reflect this crucial concept. Being mindful of visually impaired customers is essential for marketing that relies largely on visuals, whether in the form of text, photos, or graphics. Thanks to the spread of voice assistants like Amazon Alexa and Siri (by Apple), more consumers, whether their vision is compromised or not, are using these technologies in their daily lives. These tools can be used to describe the images in your emails or website. Adding descriptive alt text when designing emails will appeal to those who use or need a voice assistant, especially when other businesses put accessibility on the back burner.

Creative Subject Lines

The subject line is probably the most important part of an email because it is the first element that a person sees once it reaches their inbox. Avoid spammy or “click-bait” language, and make sure you are taking an honest approach. Transparency is key, but you can spruce a dry subject line with audience-appropriate humor or emojis. Consider the demographic you are sending emails to and write several eye-catching subject lines accordingly. You will want to come up with a few different ones so the recipient feels like the messages are more personalized to them.

The Long and Short of It

In 2020, prioritize the following when creating email marketing campaigns:

• Responsive design
• Mobile-friendliness
• Accessibility
• Fresh written and visual content
• Concise and approachable language
• Clear CTAs

Interested In Email Marketing for Your Business?

Please call TIG Advertising at 909.551.4321 or fill out our online contact form to learn more about how email marketing can help you connect with your audience!